CtrlS Data Centres
CtrlS provides holistic data colocation services for industry leaders. Their data centres are designed to provide continuous availability of services with reliability. To empower industry with a unique strategic advantage of unmatched ultra-low latency.
Serving 15 of top Fortune 100 global multinationals and 35 of ET500 enterprises in India, they are a 1700+ people strong enterprise, pioneering COLO services, with a cumulative business revenue in excess of $200 million.
My Role : Design Lead // Research and Insights // Brand Strategy // Identity and Brand Design // Communication Design and Development // Interaction Design // Art Direction
Team : Sonia Manchanda (Chief Designer, Founding Partner, Spread) // Girish Raj Nair (Strategy Director and Founding Partner, Spread) // Suryarshi Mitra ( Design Manager and Content Writer) // Sreeraj (Cinematographer and Film Editor) // Pallon Daruwala (Photography)
©️Spread Design and Innovation Pvt Ltd
Establishing CtrlS as India’s pioneer in Tier 4 Data Centres, fundamentally the largest in Asia!
The project intended to understand the brand, analyse the industry, redefine the USPs and reposition CtrlS going forward and launch their newest Tier 4 Data Centre in Bengaluru.
We created the CtrlS Ecosystem, mapped their footprint to re-define beliefs and characteristics of the brand. To showcase the extent of reach and impact it has created.
CtrlS is designed with the core idea that data, the fuel of future economies, needs to reside in a safe yet luxurious and innovative domain.
Data is living, multiplying, evolving, morphing... Thereby creating far reaching social and economic transformation at a scale which is exponentially set to multiply. We reframed the value proposition and obsession for data, in this fresh new context, as a new natural habitat for data to survive, multiply and thrive. We positioned the brand as the safest, secure, and highly scalable haven for data, where data can check in anytime giving us the power of exponentiality!
Bold // Futuristic // Cutting Edge // Industrial // Sharp
Data is the new currency
It’s simple. The future is being built on data. Data is the fuel and data centres are the carriers needed to propel organisations into orbit next. Our view is to fuel these future carriers. Given the need to differentiate their next-gen data centres.
We repositioned CtrlS as the new Datanomy, where data is the new currency, the fuel of economies, where data can be scaled up and accessed.
We devised a strategy to engage audiences across industry. From CEOs to CTOs. Spreading the footprint online and offline, with targeted communication on Verge, TechCrunch and LinkedIn.
We created a set of brochures, presentation decks, films and social media communication and a grand launch to announce the new Bengaluru Data Centre.
Where your data lives!
The data centres were showcased using wide angle shots showing scale sophistication. With eye level / below eye level framing to capture detail using perspective correction, deep depth of field and light painting.
Additionally, we also integrated the brand experience across the website by setting up the visual language for all the touch points.